More than 300,000 locals depend on the Chronicle each week to negotiate the who, what, where, when, and why of our city. Seven days a week, in print and online, we’re breaking news stories; tipping readers off to the latest developments in the music, food, and arts scenes; and celebrating everything – from beloved institutions to exciting up-and-comers – that makes our city such a vibrant place to live and work.

Austin has also become a destination for internationally lauded music and film festivals, including the South by Southwest Festival, which was first conceived in our office by the founders of The Austin Chronicle. The Chronicle is the official print sponsor of SXSW and is unparalleled in its comprehensive, authoritative coverage. Of course, we’re not just a newspaper – we’re a member of the community. In addition to our marquee annual events like the Austin Chronicle Hot Sauce Festival (the world’s largest) and the Austin Music Awards, the Chronicle regularly partners with local businesses – to host film series, candidate forums, sports events, music festivals, and much more.

If it’s important to Austin, it’s in The Austin Chronicle.

Ongoing Promotions

Austin City Limits Music Festival

Tens of thousands of concert-goers descend on Zilker Park the first two weekends of October to welcome back the legendary Austin City Limits Music Festival. Attendees eat, drink, sleep, shop, and breathe Austin so make sure your business is front of mind with our special advertising packages.

The Drinks Issue

Our readers are known to like the occasional adult beverage, so it seems appropriate to dedicate an issue to just that … drinking! Join The Austin Chronicle on October 15 in toasting the people & businesses that keep our town in good spirits in our annual Drinks Issue.


Age Range

         18-34    12.4%

         35-44    16.5%

         45+    71.1%

Education Level

         High School/Some College    18.1%

         College Degree    40.4%

         Advanced Degree    41.5%


         Under 50K    27.4%

         50-74K    22.3%

         75K+    50.3%