More than 300,000 locals depend on the Chronicle each week to negotiate the who, what, where, when, and why of our city. Seven days a week, in print and online, we’re breaking news stories; tipping readers off to the latest developments in the music, food, and arts scenes; and celebrating everything – from beloved institutions to exciting up-and-comers – that makes our city such a vibrant place to live and work.

Austin has also become a destination for internationally lauded music and film festivals, including the South by Southwest Festival, which was first conceived in our office by the founders of The Austin Chronicle. The Chronicle is the official print sponsor of SXSW and is unparalleled in its comprehensive, authoritative coverage. Of course, we’re not just a newspaper – we’re a member of the community. In addition to our marquee annual events like the Austin Chronicle Hot Sauce Festival (the world’s largest) and the Austin Music Awards, the Chronicle regularly partners with local businesses – to host film series, candidate forums, sports events, music festivals, and much more.

If it’s important to Austin, it’s in The Austin Chronicle.

Upcoming Promotions

First Plates

Our “First Plates” awards feature the top 100 can’t-miss restaurants for 2021, plus all the must-visit food trailers.

From local mainstays to hot new eateries, we’ll celebrate what makes Austin a foodie town. Don’t miss this opportunity to advertise in our biggest food issue of the year!

Ongoing Promotions

Chronicle Cooking

Now more than ever, Chronicle readers are choosing to cook at home. Our brand-new recipe hub is the perfect place for all experience levels to learn a variety of new dishes!

Chronicle Cooking is filled with recipes from our archive, as well as a growing trove of tried-and-true recipes from local chefs, cookbooks, and Chronicle staff.


Age Range

         18-34    12.4%

         35-44    16.5%

         45+    71.1%

Education Level

         High School/Some College    18.1%

         College Degree    40.4%

         Advanced Degree    41.5%


         Under 50K    27.4%

         50-74K    22.3%

         75K+    50.3%